31:33 offers a clear declaration of belief—rooted in God’s covenant and designed to spark conversations about salvation, strengthen personal conviction, and build meaningful connections among believers.

Where God is glorified and His Word honored, miracles follow. At 31:33, we’re blessed to witness these moments as wearers share powerful testimonies of how God is moving in their lives through their 31:33 experience.

While 31:33 is a Christian brand, we deeply honor the Jewish people as God’s chosen ones. Our Messiah, and much of the Bible, came through their lineage and sacred texts—the Torah and Tanakh.
Though we may see Jeremiah 31:33 through a different lens, we all recognize it as a powerful covenant with God—to be His people and honor His law.
We warmly invite our Jewish friends to join us in wearing this covenant, as it reflects our shared values, reverence for God, and commitment to His truth.

Just a few years ago, I was broken—physically, emotionally, and spiritually. I was chronically ill, without a home, job, or stability. My life had been built on the false promises of New Age practices, and everything was falling apart.
But God met me there. He restored me, filled me with His Spirit, and gave me a vision: to share His love and truth through fine jewelry. He showed me 31:33—not just as a name, but as a calling. I knew then that these pieces would carry His Word and touch lives around the world.
31:33 is more than jewelry—it’s wearable testimony. Each piece is a reminder of God’s promise, His power to redeem, and His desire for a personal relationship with us all.
I’m humbled to offer 31:33 as a reflection of His righteousness—not mine. Through it, I pray you find strength, freedom, and joy in His Word.
— Danna, Founder of 31:33